Often many schools and businesses neglect their website. Even if they have one not many try to make it interactive. In this age of digital marketing the website is one of the first contact points after a quick search on Google.
So why is an interactive website important? Let’s see.
Using an interactive website, you can easily convey the values and attitude of you school to parents. It gives you a competitive advantage over other schools in your area. If a parent was picking between school A and B, an interactive and informative website could make a difference.
To do this you should look at other websites of schools in your area and list down features that they have included and other features you can think of that are missing. Later you should communicate this to the developers.
A website is the core of any digital marketing strategy. People are always searching for information on the web. If your campus lacks an online presence you are missing out on some major opportunities.
When it comes to digital marketing there are many ways you can promote your school. You can use content promotion, YouTube videos or ad campaigns. For example,Websites for schools or any business acts as a landing page that can unlock the maximum reach from these marketing tools.
Queries and FAQ
A website is one of the main methods parents can contact school administration and ask questions. Parents can browse through your website and leave their contact information so that the office staff can contact them or you can go take one step forward and add a live chat functionality so that parents can get an immediate response to their questions.
Communication is key and the more you engage the parents the higher the chance are that they will pick your school.
With online learning the academic structure is being transformed. So, a website should not only call out for prospective students and parents, but it should also keep current student engaged.
The school should find solutions for e-learning and link this to their website. One way is that they could a develop a portal on the website that would require special access and this portal would give student access to learning materials and they could also track their progress.
Just like you should your website for queries you can use it to get feedback from current students and parents. Parents and Students can drop by the school physical and do this too but during times as such when everything is closed everything is taken online.
So, it’s good to be prepared for such events before it happens.
It is cheap
Developing a website is one of the cheapest ways to send your message out there. It’s a one-time thing. It doesn’t have to be complicated. Something simple that could easily be managed by a single person in the administration team should be more than enough.
On the other hand, the ROI is high because like I mentioned before people are always search for information online.
These benefits should be more than enough to convince you to create an interactive website for your school if you already don’t have one in place. Get that competitive advantage and look at the numbers grow.